19th December 2025
Kai Len Jenda International Trade Fair – 5th Edition
Date: 19 December 2025
Venue: Coco Ocean Resort & Spa
Prepared for: Smile Media (Internal File Record)
- Background
Po Textile presented the 5th Edition of the Kai Len Jenda International Trade Fair on Friday, 19 December 2025, at Coco Ocean Resort and Spa. The event aimed to promote trade, entrepreneurship, innovation, and cultural exchange, while providing a platform for local and international vendors.
Smile Media was engaged to host the opening ceremony and provide full public relations and media coverage.
- Objectives of Smile Media’s Engagement
- Hosting and moderation of the opening ceremony
- Public relations and media coordination
- Conducting interviews with vendors and exhibitors
- Conducting interviews with Po Textile
- Enhancing the visibility of the trade fair
- Attendance and Dignitaries
The event attracted vendors from The Gambia and abroad. It was graced by Her Excellency Madam Fatoumatta Bah Barrow, First Lady of the Republic of The Gambia, as Chief Guest of Honour.
Honourable Dr Ismaila Cessay was also in attendance.
- Role and Activities of Smile Media
Smile Media successfully hosted and managed the opening ceremony. The CEO, Ms. Rohey Konateh, served as Master of Ceremonies and welcomed all dignitaries.